What is WebP — and why convert from JPG?
WebP is a modern image format from Google that compresses photos far more efficiently than JPG. At the same visible quality, a WebP file is usually 25–35% smaller than an optimised JPG, and often 60–75% smaller than an unoptimised JPG straight out of a camera or design tool. Those saved kilobytes add up to faster pages, lower bandwidth costs, and better Core Web Vitals scores.
Crucially, WebP is supported everywhere that matters today — Chrome, Edge, Firefox, Safari, and the default browsers on iOS and Android. Converting your JPGs to WebP is one of the simplest ways to speed up a website without changing how your images look.